To Blog or not to Blog? What exactly is a Blog? Exactly what can a Blog do for me? These are amongst the questions that I hope to be able to answer after I have attended the “Introduction to Blogging” workshop. More specifically, I hope to know exactly what a “Blog” can do to promote my Wife’s Complementary Therapy practise and generate new business for her – she is after all paying for my workshop place!
I consider myself to be “computer literate” and I use the internet regularly. I have occasionally read Blog pages, but only when I have found them by accident. I have (like most of us I am sure) tried searching for family members (including me) on Google. Unsurprisingly or perhaps with some relief not much was found! By using blogging, will this change?
My Wife runs her therapy practise from our home and as a consequence relies on networking, word of mouth, local advertising and her recently commissioned web site to generate business. It is the web element of this that we are hoping to enhance to attract more patients and to raise her web profile. We are both hoping that by learning about blogging we will be able to achieve this. My Wife is hopeful that blogging will eventually enable her to share her wealth of knowledge about many areas of Complementary Therapy with a wider audience – whether patients or not.
On a personal note, I too am hoping to commission a web site. In contrast to my Wife’s site, this will be more of a “hobby” than a business, although in the fullness of time I hope that it too will be able to generate some income. I am an amateur photograph with a vast number of captured images. My images are mainly of a nautical theme, including numerous ship photographs. I would like to be able to put these pictures onto a web site, where they can be enjoyed by a wider audience, who may, in time be able to purchase (or at least order) a copy of any image they particularly like or need. I am hoping that by starting to blog I may be able to promote my idea and turn it into reality.
Most of the blogs that I have read (and there aren’t many) seem to be on-line diaries, without the “Dear Diary” introduction. I am sure that there must be more to it than this - surely nobody would want to read the diary notes of an amateur photographer?
Have I got completely the wrong idea about Blogging? I hope that with Karin’s help I am about to find out…..
Chris Lye 16th
January 2008
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