The importance of the 'about page'

The 'net' is filled with useful information, be it on 'static' websites or on blogs. Perhaps your blog will fill a gap in someone's knowledge base too someday. Starting a blog can feel/sound like a massive and/or time-consuming task, but mostly it's about getting the basics, the foundation right. 

David Peralty on eXtra For Every Publisher has written an excellent post about one of those basic issues: the about page on your blog:

Picture, Purpose, Power, Personality and Promotion.

Summarised:

"With the above tips and a little creativity, your about page can help promote your site, your brand, and yourself. Make sure you take your time, plan it out, give it your best, and a proper picture never hurts."

Your about page is important; reading and implementing the tips from David gives you a good start in building those foundation blog-blocks